CWI Media, LLC

Quick! How many status updates have you posted to Facebook? How many photos? How many did you post, but don’t remember posting? If you’ve ever been curious just how much information you’ve posted to the world’s largest social media site, or if you’re paranoid that one day Facebook’s servers and backup servers will suffer a massive data loss event, then, boy does Facebook have something you’re going to love!

“Download Your Life”

Technically, it’s called “Download Your Information,” but I found it under my Account Settings. Login to Facebook (using https://facebook.com to ensure security, more on that in a later post) and click on the “Account” button at the top right. A drop down menu will appear; click “Account Settings.” The default tab displayed should be the “Settings” tab. Near the bottom, you’ll see the option to “Download Your Information.” Click on the “learn more” link and here’s what you’ll see:

This tool lets you download a copy of your information, including your photos and videos, posts on your wall, all of your messages, your friend list and other content you have shared on your profile. Within this zip file you will have access to your data in a simple, browseable manner. Learn More about downloading a copy of your information.

Security
This is a copy of all of the personal information you’ve shared on Facebook. In order to protect your information, we will ask for authentication to verify your identity.

WARNING: This file contains sensitive information. Because this download contains your profile information, you should keep it secure and take precautions when storing, sending or uploading it to any other services.

The process takes quite a while, but you will be notified when it is complete. Once completed, you’ll be able to download your information via a .zip file that will contain the following information:

• Your profile information (e.g., your contact information, interests, groups)
• Wall posts and content that you and your friends have posted to your profile
• Photos and videos that you have uploaded to your account
• Your friend list
• Notes you have created
• Events to which you have RSVP’d
• Your sent and received messages
• Any comments that you and your friends have made on your Wall posts, photos, and other profile content

So, there you have it! It appears that Facebook doesn’t just let your posts evaporate into the ether. Instead, you can download it for posterity and archival purposes, like that old filing cabinet you have that you’ve never cleaned out.

If your Web site crashed, or went down for any significant length of time, are you prepared with a remotely hosted back-up site, or what we call a “dark site?” If you are, congratulations! You can stop reading this post and go about your day. If you do not have a dark site, keep reading…

A dark site is a fully functional, branded site or blog that remains “hidden” on a separate server from your main site when everything is peachy keen. However, it is easily accessible from any computer with an Internet connection and a Web browser. It is also updated and ready to go public in the event of an emergency or if your main Web site goes down for any reason and you need to get information out to the public.

Most companies probably have secure and reliable Web site hosting, but every now and then, even the most reliable sites can have issues. Sometimes these issues are beyond the hosting company’s control, such as natural disasters. And there is always the risk of your site getting hacked, which actually happened to one of our clients. In an extreme cases, an event (good or bad) may trigger an avalanche of traffic to a company’s site that could overload the server and bring the site down. In this case, having a dark site ready to bring into the light is essential.

So, where can you host a Web-accessible dark site? There are several free services such as Tumblr, Wordpress, Blogger or Weebly. Of course, even if you have a back-up site, how are you going to let your followers know that you’re site is down and direct them to the temporary site, or what we call a “dark site?” Simple. Social media and even the traditional media - if the public needs access to your information immediately.

Oh boy. There’s that phrase again. Social media. In addition to having a “dark site” ready in case of an emergency, your business or organization should be utilizing social media sites like Facebook and Twitter, two of the most popular social networking sites on the Interwebz today.

If your Web site goes down, and you have a Twitter and/or Facebook account, you can easily notify your clients, vendors, partners and friends that your site is down and provide a link to your dark site, which by now you’ve brought into the light.

Another option is to integrate the two. Many businesses are using content management systems (CMS) like Wordpress to build their sites and blog. At CWI Media, however, we have a static HTML-based site, but use Tumblr to host our blog. Now, when you’re on our blog site, it looks just like our static HTML site, but should our Web server ever fail, our blog will still be active. So in our case, our dark site is actually live, but because we designed it to match our Web site exactly, you can’t tell the difference.

Hopefully your business or organization already has these continuity of operations (COOP) plans in place, but if not, I strongly recommend you add it to the agenda of your next executive meeting. And if you have questions, or would like a free consultation on how to develop such a COOP plan, e-mail me at gary@businessbullpen.com.

I’ve gone dark. I’m off the grid. I’ve become a ghost. Well, sort of. I am speaking, of course, about social media and the ever-increasing privacy concerns that come with posting information about your life online.

It started some time ago with Facebook and MySpace. My profiles were at one time public and anyone could see them. After getting a ridiculous number of unsolicited “friend” requests from people I didn’t know, and even some from people I actually did know, it was time to restrict access to those profiles.

I also had a accounts with, Plurk, Plaxo, SocialThing, FriendFeed, MyBlogLog, Digg, Newsvine, Reddit, Brightkite, Ping.fm and a bunch more sites. Clearly, I was on the social media overkill bandwagon. Well, no more.

In what a friend called a “scorched Earth campaign” against social media, I went through and canceled virtually all of my social media accounts, especially those that I don’t use any more. I was a bit shocked to discover that I had so many different accounts with varying degrees of personal information available to the world - some of it extremely outdated.

Here’s a partial list of the social media accounts I deleted:

• MySpace
• Digg
• Orkut
• FriendFeed
• SocialThing (bought by AOL, discontinued)
• MyBlogLog
• Squidoo
• 12seconds.tv
• Ping.fm
• Plaxo
• Brightkite
• Blogger (two blogs)
• Photobucket
• Plurk

Here’s a list of social media accounts I decided to keep, but with a restricted privacy level:

• Delicious
• Facebook
• Flickr
• Stumbleupon
• Tumblr
• Twitter
• Vimeo
• Wordpress.com
• YouTube

My Facebook is locked down pretty tight. I created multiple friend lists and restricted access to my personal date to less than 90 people, all people I trust. They are either family or friends.

Twitter is set to private and after after pruning my list of “followers,” my list is down to less than 300. So, why the sudden shift in attitude toward social media? There are several reasons, but first, why did I put all that information out there in the first place?

There was a time when I wanted my name, opinions, thoughts and qualifications out there for the whole world to see. I gloated about how I dominated the search engine results pages (SERPs) when you searched for Gary Cope. There was a time when I didn’t even show up on the first few pages. Social media was huge and niche sites were popping up left and right to cater to virtually any audience. Being a web geek and web professional, I felt an obligation to try the new “it” things as they came out.

I still have a personal blog on Tumblr, but I went through all of the nearly 1,700 posts over the last three years and took down any pictures or posts about my son. They’re still there, but are “private” and only I can see them from my admin page. Sure, they might still exist in some search engine cache file, but there’s nothing I can really do about that.

Going forward, however, I have created a password-protected Tumblr site for family and some select friends. It’s a bit of a pain, but it’s better than going completely dark. I also post to Facebook, which is where most of my friends and family are anyway, so it’s not hard to keep them updated.

The recent social media enema was long overdue. I had more accounts than I could remember and more importantly, I felt a need to get my personal info off the web as much as possible. No more pictures of me and my son. Flickr got privatized, as did Twitter and my blog on Tumblr. I no longer feel the need to let the whole world know what I am doing. The world doesn’t really care, but my friends and family do, hence why I locked the sites down.

I realize that I can’t control all of the information available on the Interweb, but I can attempt to limit it.

If you have too many social media accounts to keep track of, or you are concerned about people you don’t know having to much access to your personal information, consider a “spring cleaning,” or “scorched Earth” campaign of your own.

It can be time-consuming and tedious, but once completed, I felt so much more organized and at ease.

If you have questions, comments, suggestions and/or stories to share about your social media experiences, let me know.

By Gary Cope

We all know one. A person on Twitter, Facebook or LinkedIn who abuses their status as your social media “friend” by inviting you to join Facebook fan pages every other day, sending out 500 Tweets before lunch, or even worse, sharing links to get-rich-quick schemes.

There are a couple of folks that I know in real life (IRL) and am also “friends” with on Facebook and/or Twitter. But lately, they’ve started to annoy me with their endless recommendations for fan pages and shameless self promotion. The whole thing cheapens the overall relationship and damaged their credibility.

One person in particular has become a shill, not a living breathing human being. Often times they promote worthy causes, but when I get several fan page recommendations a week, I start to tune you out.

Perhaps you are well recognized and have an established personal brand - great! Good for you. Don’t cheapen it by treating your social media friends and followers with disrespect.

Be a person. Be real. If all you do is pimp something or send invites to everyone on your friends list, that’s not how social media works. That’s how spammers work. It’s the fastest way to get un-friended and/or un-followed.

By Gary Cope

Remember Tiny URL? I do. I remember it like it was yesterday … well, it was about six months ago, but in the world of social media six months feels more like decade. I discovered a new URL-shortening tool called bit.ly. I have seen it before and even used it because it’s shortened URL structure was slightly smaller than Tiny URL, but it wasn’t until recently that I discovered additional features that allow you to track how many people click on the links you share and even add a sidebar to make sharing even easier.

Both Tiny URL and bit.ly have browser bar tools that allow you to shorten a URL (Web site) by simply clickling a button in your browser. Bit.ly, however, takes it step further by allowing you to create an account and adding a sidebar that slides out when you click on the browser bar button. From this sidebar, you can send the automatically shortened link via Twitter, Facebook, Gmail or e-mail. Or, you can copy and paste it manually if you are leery about linking your Twitter account.

Once you have an account and are logged in, you can start seeing stats for how many times your followers and/or friends are clicking on the links you share via Facebook, Twitter and e-mail. Cool, I know … but how does this help me?

For starters, it appeases general curiosity. How many people find what I share interesting enough to click on the link? If you aren’t getting any clicks then perhaps you should consider a couple of things:

1) Maybe your followers are not interested in what you have to say.
2) Consider rewording your anchor text (text describing the link) to make it more appealing.

You’ve probably seen the Twitter posts that reads something like…

“OMG! You HAVE to check this out! http://clickhere.dufus”

No way I am clicking on that link. I have no idea what it is and I don’t like surprises (at least not on the Web). I want a heads up about the link I am about to follow. Be more descriptive about the link you are sharing. For example:

“Check out The Lyric theatre in Blacksburg for a cheap movie date! Two tix, large soda & free popcorn (Mondays) for $11! http://bit.ly/uUHYO”

My followers know exactly what they are getting and if they like the “headline” that I have provided, they are more likely to click on the bit.ly link.

There was a time when using a URL condensing tool didn’t really make much sense because in some cases, it actually made the link longer and added more characters to your 140-character limit with Twitter. For example:

http://thelyric.com has 19 characters as does the bit.ly version - http://bit.ly/uUHYO. So, what’s the benefit? Tracking! That’s where bit.ly does a great job of providing incentive to shorten a link even when it doesn’t actually shorten a link.

For SEO folks (search engine optimization) there is the question of whether TIny URL and other link shortener tools pass “link juice” or anchor text value on to the link URL that was condensed. According to some SEOs Google has started following the Tiny URLs and passing anchor text value.

My other concern is that some of these services will eventually shut down and then you are stuck with a plethora of broken links and subsequently an error 404 hell for a Webmaster. Eventually a front runner will emerge from the URL shortener race and will hopefully stick around for awhile so that all our itsy bitsy URLs will remain intact.

For a more thorough explanation of URL shorteners and the various services available, check out Jane Copland’s post at SEOMoz.com. The post is from last September and Jane is no longer at SEOMoz in Seattle, but it’s still a valuable and informative resource.

By Gary Cope

Since joining Twitter in January 2008, I have posted more than 4,100 Tweets, received more than 500 “follow” notification e-mails and currently have 360 followers. At first, I did my best to weed out (i.e. block) the accounts using Twitter for the wrong reasons such as spamming, shameless self promotion or agressively pushing an agenda. But, with about 10 new follows a day, it became a bit time consuming to go through and block all the bots and jokers that started following me.

So, with so many new followers every day, why isn’t my “followers” list a little bigger? Well, that’s because Twitter appears to be doing a great job at suspending the suspicious accounts. For example, yesterday I got hit with four new followers whose user names all followed a similar pattern - a woman’s first name, a middle initial and a year. (See the image on the right.)

Though I have no information or research to back it up, my theory is that these Twitter spammers (Twammers) are targeting males by using women’s names and years - presumably birth years - to appeal to an age group that I might consider potential dating material. I believe these accounts are automatically generated using some API script to search for a specific demographic within the Twitterverse.

What I cannot understand is how anyone with half a brain could consider these accounts to be credible and return the follow. Any time you have a Twitter account with a disproportionate ratio of following/followers, that should be a red flag. If very few people are following a user, but they are following several hundred, be cautious. There are some accounts, such as CNN, that have a million-plus followers, but don’t follow very many in return. That’s acceptable in my book. Not ideal, but acceptable.

What other signs should you look for before you follow someone that has followed you on Twitter? Excellent question! Assuming you aren’t one of those people that likes to rack up the “followers” total on your profile, and you actually care about credibility and your online reputation; just using a little common sense will point you in the right direction. Here are just a few things that I look for:

Do they have a picture?

If the picture is of some busty woman in a bikini or provacative pose, that’s a huge red flag and grounds for immediate blockage. I prefer to see a face so that I at least feel like I might have the opportunity to communicate with a human and not some corporate mouthpiece. I do follow some Twitter accounts with logos or other non-personal images, but those are generally trusted accounts like CNET, CNN, LighterFootstep, etc.

What does their bio say about them?

This is probably the third thing I look at, right after their user name and profile picture. I want to know if they are real. If their profile is related to my interests and seems genuine, then I am more likely to reciprocate the follow. If there is no bio, 99 percent of the time I will not follow them. Take the time and tell me about yourself (in 160 characters or less) and you will more likely get more followers.

What do they Tweet about?

Content, content, content. It’s the Twitter equivalent to real estate’s location, location, location. What are they Tweeting about? Are they pushing links all the time with masked URLs from tinyurl.com, snurl.com and digg.com? If so, that’s a red flag for me. I get enough e-mail spam - I don’t want it showing up on my Twitter stream. Are they interesting, funny or posting informational content? If so, I am more likely to follow. If every other post is “People are dumb,” I would likely include that person in the aforementioned generalization and not follow them.

Also, if someone posts inflammatory or offensive content, I will “unfollow” them. I actually stopped following someone for their derrogatory and ignorant comments about President Barack Obama. I respect people’s right to free speech and the fact that everyone has their own opinion, but I also value my right to not listen. That being said, I don’t unfollow people for posting opinions with which I disagree, but if there is a pattern of offensive posts, you are going to get the unfollow.

How many posts?

This criteria is related to the previous two items in that I want to see how many Tweets this person has under their belt. If I visit a new follower’s profile and they’re following 500+ people, have two followers and only 1 update, that’s a pretty good sign that this is not a legit account. I have had legit newbies follow me and when I see their profile I see they are following 20 people, have 12 followers and a few posts. I will give that Twitterer the benefit of the doubt and see how they do. I am all about encouraging the use of social media, but only for the purposes of good, silliness, frivolity, tomfoolery and of course networking and knowledge sharing.

I think just using a little common sense will make your Twitter experience a little more enjoyable. And don’t be afraid to not follow or unfollow someone or something that you don’t feel comfortable with.