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Don’t Abuse Your Personal Social Media Brand

By Gary Cope

We all know one. A person on Twitter, Facebook or LinkedIn who abuses their status as your social media “friend” by inviting you to join Facebook fan pages every other day, sending out 500 Tweets before lunch, or even worse, sharing links to get-rich-quick schemes.

There are a couple of folks that I know in real life (IRL) and am also “friends” with on Facebook and/or Twitter. But lately, they’ve started to annoy me with their endless recommendations for fan pages and shameless self promotion. The whole thing cheapens the overall relationship and damaged their credibility.

One person in particular has become a shill, not a living breathing human being. Often times they promote worthy causes, but when I get several fan page recommendations a week, I start to tune you out.

Perhaps you are well recognized and have an established personal brand - great! Good for you. Don’t cheapen it by treating your social media friends and followers with disrespect.

Be a person. Be real. If all you do is pimp something or send invites to everyone on your friends list, that’s not how social media works. That’s how spammers work. It’s the fastest way to get un-friended and/or un-followed.